Google’s acquired of the wearable Fitbit company. Which is a leading player in health and fitness technology. But this is only the newest step in the efforts of the Internet giant to stop spending consumer power as a force.
Google used to be a pure software company known as a search engine, an application such as Gmail and its Android software for smartphones. In the past few years, Google has been developing its hardware product suite. These include its Pixel smartphones and a variety of other smart gadgets ranging from speakers to various Wi-Fi routers. These products are recently renamed as Nest products. The company launched a series of new products, including Pixel phones, Nest speakers, and earbuds. But compared to rivals, Apple and Samsung gadget sales are still negligible.
Google sees hardware as a way to attract people to their software and artificial intelligence services. Health and fitness wearable devices (such as devices that make Fitbit famous) are just another way Google has taken root in people’s lives. Google has failed to try to figure a health technology business, and its OS software provides fitness tracking and Artificial Intelligence for smartwatches produced by many other players. But it doesn’t have its brand of wearables. Forrester analyst Frank Gillett said that Google realized that it needed to create a consistent, coherent product like Apple because it produced both hardware and software. He said that Microsoft has also taken measures in this direction on the Surface. The digital health market is a fast-growing market, with a study tracking more than $8 billion in venture capital in 2018. Once a plan by the Federal Department of Health and Human Services to make patients better control their electronic health data becomes a reality, the digital market could go a bankrupt reality. She said that in the case of the acquisition, “Fitbit has collected all the data that users may or may not have owned over the years, and this data has now been collected by Google.