Facebook has been relentlessly pursuing the relentless pace of causing headaches as much as possible and announced on Monday that it has changed its name to FACEBOOK. Yes, this is correct. Facebook is now FACEBOOK, all written in capital letters, and looks like a friendly version of the vaguely authoritarian Futura font that captures some of the energy that Zuckerberg always imprints on his face.
Although the spelling has not changed, we imagine that the correct pronunciation of the renamed entity can cause terrible screams. According to a blog post by the company’s chief marketing officer, Antonio Lucio, the decision was “more clear about products from Facebook.” This means adding additional front-end Facebook brands to products produced by Instagram, WhatsApp, and Oculus as the company continues to watch an increasing number of antitrust and anti-competitive queries. Facebook has also announced an effort to further integrate WhatsApp, Instagram and Facebook Messenger into a unified technology backend, triggering other antitrust issues such as whether it is trying to make it too difficult to break down the company by occupying the regulator a place. Lucio writes: “Brand change is a better way to communicate the ownership structure of people to people and businesses that use our services to connect, share, build communities and expand their audiences.” Facebook’s main mobile app will retain its long-established brand, with horrible screams just inherent. According to Bloomberg, renaming has nothing to do with corporate transparency in the traditional sense. Instead, it seeks to recover any remaining credit that the user has on Facebook’s subsidiaries. Lucio told the Internet that the Pew Research Center poll showed that about 29% of users don’t know that Facebook has both Instagram and WhatsApp, but “when they know, the overall evaluation of the Facebook family is actually growing.”
Lucio told Bloomberg that Facebook also considered changing its company name, such as Google’s decision to reorganize under the umbrella of Alphabet in 2015, but this was considered “dishonest in the rest of the world.” Instead, the company hopes to strengthen and trade.