The United States based tech giant Apple launched a new series of iPhone in September this year worldwide. The company unveiled iPhone 11 series comprising three models — iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max. The thirteenth generation iPhones succeeded the iPhone XR which was launched by the company in September 2018. The launch of the new iPhones has now bolstered the business of Cupertino headquartered company, thus helping the iPhone maker getting back into the competition. Out of the three iPhones, the iPhone 11 has received an overwhelming response from the public. The device has received high demand across the world. The reason behind the high demand could be attributed to its price. The iPhone 11’s pricing strategy has worked well for the company across the globe as the device went out-of-stock within days after the launch. The iPhone 11 64GB variant carries an affordable price between tag $699 and $761.91 in America. The same handset carries a maximum price tag of $919.75 in Canada, $743.94 in Japan, $802 in UAE, $842.88 in Singapore, $773.73 in China and $915.22 in India.
According to the latest report from the Apple Insider website, the company has sold around 12 million units of the iPhone 11 since its launch on September 20. This figure is 15% more than when compared to the sale of the iPhone XR for the corresponding period. The increase in iPhones sale means the demand for the remaining two variants iPhone 11 Pro and iPhone 11 Pro Max is lower than expected. Reports suggest that the sales have gone down by 15% for iPhone 11 Pro and iPhone 11 Pro Max when compared to business done by iPhone XS and iPhone XS Max.
Notably, the high demand for the iPhone 11 series recently made Apple the most valuable company in the US again. It surpassed the Microsoft with a $1.07 trillion market cap. Of the three models, the iPhone 11 contributed significantly to the company’s business. The company has even asked its suppliers to ramp up production by around 10%.